AI Student Counselling & Admission Chatbot

Give prospective students immediate answers while giving counsellors better-qualified conversations.
Created an AI admission assistant that answers programme questions, qualifies prospective students and routes high-intent enquiries to counsellors.
Project snapshot
The engagement at a glance
- Client
- Morgan
- Industry
- Education & EdTech
- Country
- Canada
- Service
- Chatbot Solutions
- Platform
- Website & in-app chat
- Duration
- 3 Months
- Profile
- A Canadian education organisation helping international students explore programmes, eligibility and admission processes.
- Team
The challenge
What was the client's problem?
Students had questions about courses, eligibility, fees and application requirements, creating repetitive work for counsellors.
- 01
High enquiry volume
- 02
Repetitive questions
- 03
International student audiences
- 04
Multiple programmes
- 05
Manual lead qualification
Objectives we agreed on
- Automate admission FAQs
- Qualify prospective students
- Improve response speed
- Reduce counsellor workload
- Increase enquiry-to-counselling opportunities
Our approach
How did we approach it?
We built the chatbot around the actual student decision journey.
- 1
Mapped admission questions
- 2
Structured programme knowledge
- 3
Built AI conversation flows
- 4
Added qualification questions
- 5
Connected qualified leads to counsellors
- 6
Created analytics around enquiry intent
The solution
What did we build?
What it includes
- Course discovery
- Eligibility questions
- Fee information
- Admission guidance
- Application guidance
- Student qualification
- Lead scoring
- Counsellor handoff
- Appointment booking
- Conversation analytics
Technology & tools
Only the platforms actually used in this engagement.
- React,
- Python,
- Node.js,
- PostgreSQL,
- LLM APIs,
- REST APIs
Before vs after
What changed for the business?
Counsellors could spend more time with high-intent students while the chatbot handled routine programme and admission questions.
Before
- Manual Student Enquiries
After
- AI Admission Assistant
24/7 student assistance
Better lead qualification
Reduced repetitive counselling queries
Centralized admission conversations
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Global reach
Our Presence
Serving clients across 12 countries comparable projects delivered for clients in multiple markets.
India
USA
Australia
UAE
Canada
UK
Germany
France
Netherlands
Sweden
Singapore
Nigeria
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