USACaryn Lawn Email Marketing: Turning Emails Into More Sales Opportunities
We focused on better emails, better targeting and the right message at the right time.
We worked with Caryn Lawn to improve its email marketing, reach customers with better messaging, and make email a stronger sales channel for the brand.
Project snapshot
The engagement at a glance
- Client
- Caryn Lawn
- Industry
- Fashion & Apparel
- Country
- USA
- Service
- Email Marketing
- Platform
- Email & lifecycle automation
- Duration
- 6 Months
- Profile
- Caryn Lawn is a US-based women’s clothing brand offering colorful and stylish fashion for women.
- Team
- 1 Email Marketing Strategist, 1 Copywriter, 1 Designer, 1 Automation Specialist
The challenge
What was the client's problem?
Caryn Lawn had a strong clothing range, but its email marketing needed a clearer structure. We needed to improve how campaigns were planned, how customers were grouped and how emails were sent after key customer actions.
- 01
Emails were not fully targeted to different customer groups.
- 02
Campaign planning needed more consistency.
- 03
Customer follow-up emails needed improvement.
- 04
More automated emails were needed.
- 05
Product emails needed stronger messaging.
- 06
There was room to improve repeat sales through email.
Objectives we agreed on
- Improve email engagement.
- Bring more customers back to the website.
- Increase sales from email campaigns.
- Improve customer segmentation.
- Build useful automated emails.
- Create a consistent email schedule.
Our approach
How did we approach it?
What we changed in Caryn Lawn’s email marketing.
- 1
Email Audit
We checked the existing emails, campaigns and customer data to find what was working and what needed to change.
- 2
Customer Segments
We grouped customers based on their purchases, interests and email activity so they could receive more relevant emails.
- 3
Email Campaigns
We planned regular campaigns around products, new arrivals, offers and seasonal promotions.
- 4
Email Copy & Design
We wrote simple product-led copy and created emails that matched Caryn Lawn’s visual style without making them feel overloaded.
- 5
Automated Emails
We set up and improved automated emails for important points in the customer journey, including new subscribers, purchases and customer follow-ups.
- 6
Testing
We tested subject lines, email content, CTAs and send timing to understand what worked better with the audience.
- 7
Ongoing Improvements
We reviewed campaign results regularly and used the data to improve upcoming emails.
The solution
What did we build?
What it includes
- Email Campaigns
- Customer Segmentation
- Email Automation
- Welcome Emails
- Promotional Emails
- Product Emails
- Customer Follow-ups
- Email Performance Tracking
Technology & tools
Only the platforms actually used in this engagement.
- Klaviyo
- Shopify
- Email Automation
- Customer Segmentation
- Email Analytics
Before vs after
What changed for the business?
Caryn Lawn was already using email marketing, but campaigns and customer follow-ups had room for improvement.
Before
- Less targeted emails
- Manual campaign work
- Limited automated follow-ups
- Basic customer segmentation
- Missed repeat-sales opportunities
After
- Better customer targeting
- Regular email campaigns
- More automated emails
- Better product messaging
- Stronger follow-up
- More opportunities for repeat sales
32% Higher Email Engagement
27% More Email Revenue
24% Higher Click Rate
19% More Repeat Purchases
41% More Revenue From Automated Flows
36% Higher Revenue Per Recipient
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Global reach
Our Presence
Serving clients across 12 countries comparable projects delivered for clients in multiple markets.
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- Australia
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