AustraliaWhatsApp Property Enquiry & Sales Follow-Up Automation
Move property enquiries from WhatsApp conversation to qualified sales opportunity.
Built an automated WhatsApp workflow that captured property requirements, matched enquiries with listings, scheduled inspections and triggered sales follow-ups.
Project snapshot
The engagement at a glance
- Client
- Confidential Australian Property Agency
- Industry
- Real Estate
- Country
- Australia
- Service
- WhatsApp Automation
- Platform
- WhatsApp Business Platform
- Duration
- 3 Months
- Profile
- An Australian real estate agency managing property enquiries, inspections and sales follow-ups across residential listings.
- Team
- Automation Developer, Backend Developer, Integration Specialist, QA Engineer
The challenge
What was the client's problem?
Agents received property enquiries through WhatsApp but manually collected budgets, locations and preferences before recommending properties.
- 01
Manual lead qualification
- 02
Slow responses
- 03
Property matching handled manually
- 04
Missed follow-ups
- 05
No central conversation tracking
Objectives we agreed on
- Qualify property enquiries
- Reduce agent response time
- Automate property recommendations
- Increase inspection opportunities
- Improve follow-up consistency
Our approach
How did we approach it?
We turned WhatsApp enquiries into structured real estate leads.
- 1
List & deliverability audit
Review list hygiene, authentication and past campaign performance before sending anything new.
- 2
Lifecycle mapping
Map every stage from first touch to retention, then decide which emails are missing.
- 3
Segmentation & data
Clean segments and event data so each message goes to people it can actually be relevant for.
- 4
Copy & design system
Reusable, responsive templates with copy written per segment rather than one generic blast.
- 5
Automation build
Flows, triggers and follow-up sequences built and tested end to end with CRM sync.
- 6
Test & optimise
Subject-line, offer and timing tests reviewed monthly against replies and revenue.
The solution
What did we build?
What it includes
- Buyer qualification
- Budget collection
- Location preference
- Property recommendations
- Property details
- Inspection booking
- Lead scoring
- Follow-up automation
- CRM synchronisation
- Agent handoff
- Property availability
Technology & tools
Only the platforms actually used in this engagement.
- Node.js,
- .NET Core,
- PostgreSQL,
- REST APIs,
- WhatsApp API
Before vs after
What changed for the business?
Agents received better-qualified conversations instead of manually processing every incoming property enquiry.
Before
- Manual Property Enquiries
After
- Automated Property Sales Journey
Structured property enquiries
Faster qualification
Automated inspection scheduling
Better agent follow-up
Centralised lead information
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Global reach
Our Presence
Serving clients across 12 countries comparable projects delivered for clients in multiple markets.
India
USA- Australia
- UAE
Canada- UK
Germany
France
Netherlands
Sweden
Singapore
Nigeria
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