SingaporeFacebook & Instagram Engagement Automation Platform
Turn social interactions into useful customer conversations automatically.
Built automated social messaging workflows for promotions, reservations, menu enquiries and customer engagement across Facebook and Instagram.
Project snapshot
The engagement at a glance
- Client
- Singapore Restaurant Group
- Industry
- Food & Hospitality
- Country
- Singapore
- Service
- Facebook/Instagram Automation
- Platform
- Facebook & Instagram
- Duration
- 2 Months
- Profile
- A multi-location restaurant group using Facebook and Instagram to promote new menus, events and promotional campaigns.
- Team
- Automation Strategist,Meta Automation Specialist, Lead Generation Specialist, CRM / Integratio
The challenge
What was the client's problem?
The restaurant received repeated questions about menus, promotions, opening hours and reservations through social channels.
- 01
Repetitive DMs
- 02
Multiple restaurant locations
- 03
Reservation enquiries
- 04
Promotion-related questions
- 05
Manual responses
Objectives we agreed on
- Improve response time
- Automate FAQs
- Increase reservation enquiries
- Reduce repetitive staff work
- Improve social engagement
Our approach
How did we approach it?
We automated everyday customer conversations without making them feel robotic.
- 1
Mapped common social enquiries
- 2
Created location-based flows
- 3
Automated menu and promotion responses
- 4
Connected reservation systems
- 5
Added customer handoff
- 6
Created campaign-specific automation
The solution
What did we build?
What it includes
- Instagram DM automation
- Facebook Messenger automation
- Comment triggers
- Promotion flows
- Menu delivery
- Location selection
- Reservation links
- Event information
- Human handoff
- Campaign automation
- Customer data capture
Technology & tools
Only the platforms actually used in this engagement.
- Node.js,
- Meta APIs,
- PostgreSQL,
- REST APIs,
- Webhooks
Before vs after
What changed for the business?
The restaurant group created a consistent automated communication layer across its social channels while retaining human support for more complex customer requests.
Before
- Manual Social Responses
After
- Automated Social Conversations
Faster customer responses
Automated FAQ handling
Better reservation journey
Consistent communication across locations
Keep exploring
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Global reach
Our Presence
Serving clients across 12 countries comparable projects delivered for clients in multiple markets.
India
USA
Australia- UAE
- Canada
UK
Germany
France
Netherlands
Sweden- Singapore
Nigeria
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How it starts
- 1Share the challengeOne short form or a 30-minute call.
- 2Get a clear planScope, stack and timeline, with no jargon.
- 3Build and measureShip in sprints, track real outcomes.