United Arab EmiratesInstagram DM Lead Capture & Qualification Automation
Turn Instagram conversations into structured property leads automatically.
Created automated Instagram DM journeys that responded to property enquiries, collected buyer preferences and routed qualified prospects to the sales team.
Project snapshot
The engagement at a glance
- Client
- Confidential UAE Luxury Property Brand
- Industry
- Real Estate
- Country
- United Arab Emirates
- Service
- Facebook/Instagram Automation
- Platform
- Facebook & Instagram
- Duration
- 2 Months
- Profile
- A UAE luxury real estate company using Instagram to showcase premium residential properties and attract high-value buyers.
- Team
- Automation Strategist,Meta Automation Specialist, Lead Generation Specialist, CRM / Integration Developer, Content Strategist
The challenge
What was the client's problem?
Potential buyers frequently commented or messaged asking for prices, brochures and property details, but sales representatives manually handled every conversation.
- 01
High DM volume
- 02
Repetitive questions
- 03
Slow response
- 04
Manual brochure sharing
- 05
Unstructured leads
Objectives we agreed on
- Respond instantly to Instagram enquiries
- Capture leads
- Qualify property buyers
- Reduce manual DM work
- Improve sales handoff
Our approach
How did we approach it?
We connected social engagement directly to the sales pipeline.
- 1
Created keyword-triggered conversations
- 2
Map every stage from first touch to retention, then decide which emails are missing.
- 3
Added qualification questions
- 4
Captured contact details
- 5
Connected qualified leads to CRM
- 6
Triggered human handoff
The solution
What did we build?
What it includes
- Instagram DM automation
- Comment triggers
- Keyword triggers
- Property information
- Brochure delivery
- Lead qualification
- Contact capture
- CRM integration
- Sales-team notification
- Human handoff
Technology & tools
Only the platforms actually used in this engagement.
- Meta Graph API,
- Node.js,
- REST APIs,
- PostgreSQL,
- Webhooks
Before vs after
What changed for the business?
Instagram became a more direct lead-generation channel rather than simply a property showcase platform.
Before
- Manual Instagram DMs
After
- Automated Instagram Lead Funnel
Faster Instagram responses
Structured property leads
Automated information delivery
Better sales handoff
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Global reach
Our Presence
Serving clients across 12 countries comparable projects delivered for clients in multiple markets.
India
USA
Australia- UAE
- Canada
UK
Germany
France
Netherlands
Sweden- Singapore
Nigeria
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